Hey there, I’m Assaf.

Are You Founder Looking For Help?

👓 I'm advising/coaching early state founders. You'get got not enough people, not enough hours in the day, and constantly putting out 🔥. Can be tough. I know, I've been there.

🎯 So let me help with some perspective, and help you find focus. Focus you can use to iterate to product-market fit, grow the business, raise a round. (But bootstrap is just fine, I like all business models)

🧑🏽‍💻 Particularly interested in URM founders that are making an impact in the word. Hope that, when you’ve make it, you'll pay it forward. What if we could afford everyone the same opportunity for success?

🧳 I’ve done B2B, SMB, enterprise, front-end, infrastructure. Don’t know much about fintech, hardware, GIA, or VR.

☕️ Hit me up for coffee. email and Whatsapp also work.

Subscribe to Weekend Reading

📣 I started this blog to share helpful information with my team. I blog about software design and development, people and management, how technology shapes our lives, and random fun stuff.

📥 Subscribe now and don’t miss a single issue.

Mandatory Humans of Flat Design

This blog is running on Ghost, newsletter is Substack, styled with Tailwind CSS.