👏 Hey there, I’m Assaf.

👨‍💻 Without revealing my age, I've been in the software industry since BYTE magazine was 500+ pages of ads.

🏖 My comfort zone is B2B (you get paid) SaaS (consistently), venture and bootstrap, done both.

☕️ Hit me up for coffee. email and Whatsapp also work.

🔥 Catch up on the weekend, with the weekly newsletter about software design and development, people and management, culture and technology.

🤔 A mix of insightful, informative, and funny.

This blog is running on Ghost, newsletter is Substack, styled with Tailwind CSS.