Down with simplicity. Don Norman: “Marketing rules â€“ as it should, for a company that ignores marketing is a company soon out of business. Marketing experts know that purchase decisions are influenced by feature lists, even if the buyers realize they will probably never use most of the features. Even if the features confuse more than they help.”
Just log it. Gojko Adzic has some great tips for creating useful log files: “On the end, a log file is useless if itâ€™s just a pile of messages, hard to read or parse. Having a poor log file is better than not having one at all, but a good log system can save a lot of money and effort by making troubleshooting and support easier.”
Cold open. When a movie or TV show jumps directly into the story, before the opening credits are shown. Used even when you already have a captive audience. So why would anyone imagine pre-roll ads are going to work on the Web? As Fred says: “They might not know about pre-rolls. But I do. They are toast.”
Color theory for developers. Finally an explanation I can (almost) understand.